Heineken’s new online recruiting ad has personality and a unique application process to match. According to the video’s director Lennart Verstegen, "Heineken revolves around the personality of their employees, and they want these personalities to thrive. That's the main message that had to come across in a way that stands out from all other HR campaigns." They do this by featuring employees in the video, and playfully rhyming questions and answers throughout. The ad takes viewers to a website on which they respond to 12 questions based on the Enneagram model and are directed to open roles.
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