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How company culture and branding work together

By Alexis Croswell

Daniel Bluzer-Fry of Mumbrella wants to understand how brands build value by forging connections with people (not necessarily as consumers). Would brand images and company culture manifestos look different if HR and marketing worked together? As Bluzer-Fry says, “The reality is, the decisions that come out of a marketing department when it comes to creating a brand will impact the talent that walks through the doors of that business.”

Full Article on Mumbrella
Time to Read: 6.5 Min